Home / Compare / Marketplaces: Where to Sell
Short answer:
| eBay | Whatnot | |
|---|---|---|
| Pricing | Most categories: 13.6% of the total sale (incl. shipping and tax) + $0.40 per order ($0.30 if $10 or less) | 8% commission (4% coins; lower at volume tiers) + 2.9% + $0.30 processing on the full order |
| Free option | Free listings up to a monthly allowance | Free to sell |
| Works with | Global, shipped | Live shopping, US and more |
| Best for | Almost every category, especially collectibles, parts and electronics | Cards, collectibles, sneakers and vintage via livestream |
| Strengths | + Largest shipped resale audience + Excellent sold data + Collects sales tax for you | + Fast sell-through in live auctions + Engaged collector community + Good for bulk inventory |
| Weaknesses | - 13.6% + $0.40 in most categories, more with promoted listings - Competitive in commodity categories | - Requires going live - Approval for some categories |
| Visit eBay | Visit Whatnot |
eBay remains the default marketplace for shipped resale, with buyers searching for specific items, parts and collectibles. Final value fees apply on each sale, and eBay collects marketplace sales tax for you in the US. Its sold-listings data and Terapeak make pricing easier than anywhere else.
Whatnot is a live-shopping marketplace where sellers auction items on livestream. It has become a major channel for trading cards, collectibles, vintage clothing and more.
Every marketplace has a different buyer, fee structure and category strength. Furniture sells locally, sneakers go to authentication platforms, vintage clothing to Depop and Poshmark, and almost everything sells on eBay. Most full-time resellers list on 3 to 5 platforms and use a crosslister to keep inventory in sync. Fees change often, so always verify the current fee page before pricing. The deciding factors usually come down to each tool's standout strength (for eBay: largest shipped resale audience; for Whatnot: fast sell-through in live auctions) weighed against its main drawback (13.6% + $0.40 in most categories, more with promoted listings versus requires going live).
Still undecided? See eBay alternatives or Whatnot alternatives.
Marketplace Pricing Cheat Sheet ($7)
Fees for 8 resale platforms, max-buy and ROI formulas, comp check, net payout table and shipping reference on 6 printable pages.
Listing Templates Kit ($9)
16 copy-paste listing templates and 23 buyer message scripts that help items sell faster on any marketplace.
Instant digital downloads sold via Gumroad.
Reach resellers actively choosing tools in Marketplaces: Where to Sell.
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Checked 2026-10-17. Confirm current pricing on each site.