Home / Compare / Marketplaces: Where to Sell
Short answer:
| Etsy | Whatnot | |
|---|---|---|
| Pricing | $0.20 listing fee + 6.5% transaction fee + 3% + $0.25 payment processing (US) | 8% commission (4% coins; lower at volume tiers) + 2.9% + $0.30 processing on the full order |
| Free option | No (per-listing fee) | Free to sell |
| Works with | Global, shipped | Live shopping, US and more |
| Best for | Vintage items (20+ years old), handmade and craft supplies | Cards, collectibles, sneakers and vintage via livestream |
| Strengths | + Buyers seek vintage specifically + Higher prices for curated vintage + Collects sales tax for you | + Fast sell-through in live auctions + Engaged collector community + Good for bulk inventory |
| Weaknesses | - Vintage must be 20+ years old - Several fees stack up | - Requires going live - Approval for some categories |
| Visit Etsy | Visit Whatnot |
Etsy allows vintage items at least 20 years old alongside handmade goods, making it an excellent channel for vintage home decor, jewelry and collectibles. Etsy collects sales tax as marketplace facilitator.
Whatnot is a live-shopping marketplace where sellers auction items on livestream. It has become a major channel for trading cards, collectibles, vintage clothing and more.
Every marketplace has a different buyer, fee structure and category strength. Furniture sells locally, sneakers go to authentication platforms, vintage clothing to Depop and Poshmark, and almost everything sells on eBay. Most full-time resellers list on 3 to 5 platforms and use a crosslister to keep inventory in sync. Fees change often, so always verify the current fee page before pricing. The deciding factors usually come down to each tool's standout strength (for Etsy: buyers seek vintage specifically; for Whatnot: fast sell-through in live auctions) weighed against its main drawback (vintage must be 20+ years old versus requires going live).
Still undecided? See Etsy alternatives or Whatnot alternatives.
Marketplace Pricing Cheat Sheet ($7)
Fees for 8 resale platforms, max-buy and ROI formulas, comp check, net payout table and shipping reference on 6 printable pages.
Listing Templates Kit ($9)
16 copy-paste listing templates and 23 buyer message scripts that help items sell faster on any marketplace.
Instant digital downloads sold via Gumroad.
Reach resellers actively choosing tools in Marketplaces: Where to Sell.
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Checked 2026-10-17. Confirm current pricing on each site.