Home / Compare / Marketplaces: Where to Sell
Short answer:
| Facebook Marketplace | Whatnot | |
|---|---|---|
| Pricing | Local pickup free; shipped orders 10% (minimum $0.80) | 8% commission (4% coins; lower at volume tiers) + 2.9% + $0.30 processing on the full order |
| Free option | Yes | Free to sell |
| Works with | Local and shipped | Live shopping, US and more |
| Best for | Furniture, appliances, bulky and local items | Cards, collectibles, sneakers and vintage via livestream |
| Strengths | + Free for local sales + Huge local audience + Also a great sourcing channel | + Fast sell-through in live auctions + Engaged collector community + Good for bulk inventory |
| Weaknesses | - No-shows and lowballers - Safety precautions needed for meetups | - Requires going live - Approval for some categories |
| Visit Facebook Marketplace | Visit Whatnot |
Facebook Marketplace is the largest local resale marketplace in the US. Local pickup sales are fee-free, making it the best channel for furniture and bulky goods. It is also a top source for underpriced inventory.
Whatnot is a live-shopping marketplace where sellers auction items on livestream. It has become a major channel for trading cards, collectibles, vintage clothing and more.
Every marketplace has a different buyer, fee structure and category strength. Furniture sells locally, sneakers go to authentication platforms, vintage clothing to Depop and Poshmark, and almost everything sells on eBay. Most full-time resellers list on 3 to 5 platforms and use a crosslister to keep inventory in sync. Fees change often, so always verify the current fee page before pricing. The deciding factors usually come down to each tool's standout strength (for Facebook Marketplace: free for local sales; for Whatnot: fast sell-through in live auctions) weighed against its main drawback (no-shows and lowballers versus requires going live).
Still undecided? See Facebook Marketplace alternatives or Whatnot alternatives.
Marketplace Pricing Cheat Sheet ($7)
Fees for 8 resale platforms, max-buy and ROI formulas, comp check, net payout table and shipping reference on 6 printable pages.
Listing Templates Kit ($9)
16 copy-paste listing templates and 23 buyer message scripts that help items sell faster on any marketplace.
Instant digital downloads sold via Gumroad.
Reach resellers actively choosing tools in Marketplaces: Where to Sell.
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Checked 2026-10-17. Confirm current pricing on each site.