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Helium 10 vs SellerAmp SAS (2026): which is better for resellers?

Short answer:

Helium 10SellerAmp SAS
PricingPlatinum $129/mo ($99/mo billed yearly), Diamond $359/mo; Starter plan discontinued$19.95/mo (Getting Started), $29.95, $49.95 (Going Pro)
Free optionLimited free tools14-day free trial
Works withAmazon, Walmart, TikTok ShopAmazon
Best forAmazon sellers wanting an all-in-one toolkitOnline and retail arbitrage sellers analysing deals
Strengths+ Very broad feature set
+ Chrome extension
+ Supports Walmart
+ Fast profit and ROI calculations
+ Eligibility and IP alerts
+ Works in-store on mobile
Weaknesses- Entry price now $99-$129/mo
- Overkill for small arbitrage sellers
- Arbitrage-specific
- Monthly subscription
Visit Helium 10Visit SellerAmp SAS

Helium 10 overview

Helium 10 is a large suite of Amazon seller tools: product research (Black Box), keyword research (Cerebro, Magnet), listing optimisation, profit analytics and alerts. The entry-level Starter plan was discontinued, so it now makes most sense for sellers with real volume.

SellerAmp SAS overview

SellerAmp SAS (Selling Assistant) is a browser extension and mobile app that calculates profit, ROI, eligibility, Buy Box share and alerts for any Amazon product, using your own fees and buy cost. It is the most popular deal-analysis tool among arbitrage sellers.

How to decide

Retail and online arbitrage on Amazon live and die by data: sales rank, price history, Buy Box competition, fees and ungating restrictions. These tools range from free browser extensions to full research suites. Beginners usually start with one scanner app plus Keepa, and add a sourcing suite once they are consistently profitable. The deciding factors usually come down to each tool's standout strength (for Helium 10: very broad feature set; for SellerAmp SAS: fast profit and roi calculations) weighed against its main drawback (entry price now $99-$129/mo versus arbitrage-specific).

Still undecided? See Helium 10 alternatives or SellerAmp SAS alternatives.

From the Siringo shop

Flip Profit Calculator ($12)
Spreadsheet that returns net proceeds, max buy price, ROI and a GO / COUNTER / PASS decision with fees for 10 platforms, plus a 500-row flip log and dashboard.

Marketplace Pricing Cheat Sheet ($7)
Fees for 8 resale platforms, max-buy and ROI formulas, comp check, net payout table and shipping reference on 6 printable pages.

Instant digital downloads sold via Gumroad.

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Checked 2026-10-17. Confirm current pricing on each site.